Israel TV loses because of the aggression on Gaza


Entertainment programs, which intervened in general a lot of money from the ads, emptied its
place in favor of broadcasting the news since the first round, which led to losses in the millions. 
And now find it difficult to pay channels account
Each of lit TV in the last month in Israel could not avoid the news.
Continued bulletins, which are displayed in a normal day in just one hour, to full days, the start of the morning programs, programs through the current issues in the afternoon, leading up to the wee hours of the night.
Journalists spread across the country, at friction points and strategic locations, and continued to broadcast studios and presenters who Itbdlon introductions.
Forced programs "Riyaliti" and the drama that fills the prime time to evacuate the place of the real drama: the aggression on Gaza.
But while it has been investing huge budgets in mobile broadcasting, studios, travel, interviews, experts, presenters, and pay overtime; revenue channels has fallen dramatically.
Based on the basis of income for the commercial channels that broadcast ads during popular programs at peak times, but when these programs are excluded from the screen, also decreased advertising budgets.
Who wants to get out of the house to buy something, anything, when they hear about the death and homemade rockets of the resistance?
Today, the day after the beginning of the cease-fire, which seems like the end of the process of "storming eaten," begins conducting channels account.
According to estimates published today in the newspaper "Haaretz", amounting to losses of NIS 107 million to the owners of the privilege of the second channel (Keshet and Reshet), and nearly 35 million for Channel Ten.
The data came from the owners of the franchise, according to the word of officials in which they are not final.
Forced some channels on the output of a large part of the staff to spend the holidays, and all suffered from not involved in the broadcast operation in Gaza, of those cuts in the channels.
Now also, after the end of the process, the restoration of programs for the screen you need to continue to run for a longer time employees, at a time when the national mood has not recovered his moderation, it is not clear yet what will be the data rates of viewing, which was promising about a month ago.
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